Our objective is to establish a reputable trade and production organisation that will gain the trust of the consumers, suppliers and investors.

· To be the number one Company in renewable energy resource equipment and a major supplier of telecommunication equipment for the Balkan region.
· To supply goods to the consumer that are of high quality, affordable and meets the needs of the consumer.
· To develop production units, primarily in agribusiness that will produce quality goods at low prices.
· To rehabilitate production lines where it is economically, environmentally and socially right to do so.
· To work with local and overseas experts to develop projects that will benefit the Albanian people and their Country.
· To improve our service, product and distribution, through constantly reviewing new innovation, standards and quality of equipment from our suppliers.
· Training is a key component in our Company. We will seek to continue a strategy of up to date training from our suppliers for our staff, as well as seeking skills training locally, to ensure that the Company provide the highest quality of service to its customers.

· Given the level of disposable income and price sensitivity of the consumer in Albania, SWID will look to be the price leader in the market place. To ensure thus position is met, we have embarked upon an intensive sales and marketing campaign to ensure customer knowledge about quality and price competitiveness of our products.
· The market is relatively new to mass media advertisement, so our use of a marketing campaign to educate the public about SWID products will be effective.
· We intend to develop brand name recognition, so the our customers are confident that they are getting value and quality.
· The channel for distribution will depend on the product. Some will retail, but others will wholesale and in these circumstances, full support will be given to the wholesaler to ensure our products are given best coverage to maximise sales. This will be emphasised by the use of trade shows and other media events.

A complete modern service workshop, provides an in-country repair and service facility to support our sales team. The service engineering covers the full range of products offered by PowerSWID. A full installation and consultancy service is available to the customer who requires our help in deciding what equipment is needed to meet the needs of the client. All spares used are original and are of the highest quality.